Charges for user-initiated and business-initiated conversations vary depending upon the country or region the account holder is located in.Additionally, conversations that are initiated by users who click on a Click-to-WhatsApp ad or a CTA button from a Facebook page are not charged. The first 1,000 messages per month for each WhatsApp Business Account (WABA) are free. If the initial 24-hour window has concluded, the business must send a message template to re-initiate the conversation, which will be charged separately as a business-initiated transaction.
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